The dramatic shift from brick-and-mortar to digital transactions, coupled with seemingly endless digital sprawl, has unleashed an explosion of customer data. For marketers, the challenge is translating the endless amounts of data into actionable insights to improve the way they communicate with customers. Traditionally, Machine Learning has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities?

 

Join experts from Acquia and Bounteous to learn how marketing teams can harness the power of machine learning to activate data and scale their marketing efforts. In this webinar, we will:

 

Dive into specific use cases of how machine learning helps marketers deliver better, more personalized content.

Provide an overview of machine learning models that are most useful to marketers and content creators

Explain how machine learning can help you intelligently scale your marketing activities to do fewer things with better results.

 

SPEAKERS:

Tyler Norris

Sr. Data Scientist at Bounteous

Eric Fullerton

Lead Product Evangelist at Acquia

Stephanie Stahl

General Manager at

CMI

 

Hora

20:00 - 22:00 hs GMT+1

Organizador

Contentinstitute
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