The pace of design in the automotive sector has picked up considerably, in just about every segment—from mission-critical engine control to the infotainment subsystem and everything in between. At the Automotive Technologies Virtual Conference, you’ll hear from experts that can cover five key areas of automotive design:


          - Autonomous Drive

          - Electric Vehicles and Powertrain

          - In-Vehicle Infotainment (IVI), including Vehicle Networking and Connectivity

          - Safety and Security The live and semi-live presentations will go into deep technical detail and some will offer the ability to ask questions in real time.

La agenda

Accelerate the Path to ISO 26262 Certification (Live Presentation)

Date: May 13, 2021 / Time: 11:00am EST

In this session, we will show you how to take advantage of a pre-certified tool, as well as the functional safety certificate, the Safety report from TÜV SÜD, and the Safety Guide. In addition, the expert speaker will show you how to speed the path to your code’s certification by showing how to conform to best programming practices. You will learn what development standards you need to meet to be ISO 26262-compliant and how static-analysis tools can boost overall code quality. We will focus on coding standards such as MISRA C/C++, CWE, and CERT C, and show how to avoid common coding pitfalls. In addition, we will cover how extended debugging capabilities such as trace, function profiling, conditional code, and more can help reduce the time to produce testing artifacts for your certifying entity.

Presenter: Shawn Prestridge, US FAE Team Leader, IAR Systems

More Miles, Less Wires: Revolutionizing Automotive Battery Management (Live Presentation)

Date: May 13, 2021/Time: 1:00pm EST

EV drivers may not think much about the battery management system (BMS) in their cars, but we engineers know that it’s a critical component. In this session, we will explore how an innovative wireless BMS solution can increase the reliability and range of EVs by replacing heavy cabling with a proprietary wireless.

Presenter: Daniel Torres, Product Marketing Manager, Texas Instruments

Verifying the Hierarchical Structure and Freedom from Interference of Software Components (On-Demand)

Date: May 13, 2021 / Time: 2:30pm EST

In the development of high-integrity software, all interactions between components must satisfy design constraints. Hierarchical levels must not be bypassed: if the design prescribes that software layer A cannot interact directly with layer C without the intermediation of layer B, this is something that must be verified. If components with different criticalities have to coexist on the same ECU, huge savings are possible if we can prove that lower-criticality components cannot interfere with higher-criticality ones. We introduce these ISO 26262 concepts and show how static analysis greatly simplifies the detection of unwanted interactions between software components.

Presenter: Roberto Bagnara, CTO and Chief Scientist, BUGSENG

From 0 to Launch: How the World’s Most Efficient IVI was Built in Less Than a Year (On-Demand)

Date: May 13, 2021 / Time: 3:00pm EST

To quickly bring the world’s most efficient vehicle to market, Aptera pursued an aggressive schedule for all automotive components, including the central infotainment display. In this embedded systems project walkthrough, you will learn how the Aptera team produced a working infotainment system in record time, delivering a sophisticated user experience that “wowed” investors and customers, and kept within tight budget constraints. Aptera had to combine UX design, embedded GUI development, and performance testing in parallel.

Presenter: Brian Edmond, Co-Founder and President, Crank Software

Will Autonomous Vehicles Ever Be Safe? (On-Demand)

Date: May 13, 2021 / Time: 3:30pm EST

The automotive industry makes use of standard processes to ensure the safety of vehicle software. The application to driver systems is understood; their use in user interface components is a relatively recent development. In driverless cars, the user interface has an increased safety role as it is the primary method of controlling the vehicle. Additional complexity is introduced by the increased power of installed SoCs. It is increasingly common for a single SoC to host driver and infotainment functions, so-called mixed-criticality systems. This presentation explores the requirements, processes, tools and technology featured in autonomous vehicle user interfaces.

Presenter: Jim Carroll, CTO, Digica

Keep Your Eyes on the Road: A Guide to AR HUDs (On-Demand)

Date: May 13, 2021 / Time: 4:00pm EST

Heads-up displays (HUDs) are not new concepts.  As compute power has become exponentially more powerful over the last decade, the ability to integrate HUD data into a 3D real-world environment has become readily available to automotive OEMs and suppliers with a low-cost barrier to entry.  While the concept of Augmented Reality (AR) HUD is currently seeing significant expansion, it is not without its technical challenges. This discussion will cover the background derivation, technical definition, and the visualization of AR HUDs and their use with ADAS features to create an enhanced driving experience while minimizing driving distractions.

Presenter: Chris Giordano, VP of UX/UI Technology, DiSTI

ADAS and the HMI, How Two Becomes One with AI (On-Demand)

Date: May 13, 2021 / Time: 4:30pm EST

The focus of AI and its vehicular applications has always been outward facing: how does the car perceive the world that surrounds it and its position within it. An area with less focus, but of equal importance is the vehicle looking inwards and how it monitors and interfaces with the driver. In this presentation, we look at the importance of flexible neural network accelerators that can power both ADAS and autonomous drive and also internal cockpit HMI functions. Within these areas we look at the use of convolutional neural networks and how they can be implemented as real-world voice-enabled HMI solutions.

Presenters: Bryce Johnstone, Director of Automotive Segment Marketing, Imagination Technologies & Andrew Grant, Senior Director Business Development, Vision and AI, PowerVR, Imagination Technologies

All-Digital Dashboards and the Death of the Dial (On-Demand)

Date: May 13, 2021 / Time: 5:00pm EST

With a move to bigger and more screens, richer display environments and the replacement of mechanical dials with digital displays, GPUs are more fundamental than ever to keep the relevant information displayed without delay or failure. In this presentation, we will look at the needs of automotive-focused GPUs and how flexibility and a limitlessly scalable architecture are key to keeping up with the growth of displays in vehicles. We will also look at key features required to render the safety-critical information on a digital dashboard.

Presenter: Bryce Johnstone, Director of Automotive Segment Marketing, Imagination Technologies

Automotive Optical Ethernet Reaching for 50 Gbits/s and Beyond (On-Demand)

Date: May 13, 2021 / Time: 5:30pm EST

With new challenges like automated driving or electric power trains, In-Vehicle Network (IVN) requirements are quickly evolving. The IVN has to support use cases such the vehicle data backbone, smart antennas, ADAS cameras/sensors, and displays or data loggers which demand higher data bandwidth while maintaining the reliability level required by the automotive industry. A new IVN standard is needed for multi-gigabit optical communications. This optical automotive IVN communication standard, 802.3cz, is currently under development within the IEEE and is supported by several industry-leading companies. The new standard will cover rates up to 50 Gbits/s and support several in-line connectors. The target BER is better than 10-12 with ambient operation temp from -40°C up to +105°C (AEC-Q100 grade 2) in harsh automotive environments. High reliability (15 years operation, less than 10 FIT), and outstanding EMC compliance will also be fulfilled. This presentation will cover the need standard, and detail the components needed to make this a reality.

Presenter: Carlos Pardo, CEO and Co-founder, KDPOF

Real-Time Pedestrian Detection (On-Demand)

Date: May 13, 2021 / Time: 6:00pm EST

Lidar sensing is gaining traction as a viable modality for ADAS systems. In this presentation, we show a deep-learning-based process flow for real-time detection of pedestrians using LIDAR. The process flow is suitable for low-power, passively-cooled, and cost-effective embedded SoCs. We also demonstrate ideas on how pedestrian detection rates can be maintained for lower resolution solid-state LIDARs, offering a highly cost-efficient solution suited to mass deployment.

Presenter: Kiwon Sohn, Ph.D., Software Engineer, Renesas Electronics Canada/America

Design More Functional Automotive Displays Using Surface Haptic Technology (On-Demand)

Date: May 13, 2021 / Time: 6:30pm EST

Despite advances, today’s touchscreens remain a vision-based window to the digital world. In automotive applications where displays are growing in size, shape, and number, the risk of driver distraction increases. Programmable surface haptics add a new tactile experience to smooth featureless screens, making it possible to find and operate controls by moving your fingers across the screen and keeping your eyes on the road. As a solid-state replacement (or complement) to traditional vibrotactile haptics, HMI designers can define exactly what controls and textures feel like. Learn how hardware, software, and HMI capabilities come together to bring these surfaces to life.

Presenter: Kevin Klein, Vice President, Tanvas

Keep Automotive Device Data Safe (On-Demand)

Date: May 13, 2021 / Time: 7:00pm EST

Removing data securely from flash media is more challenging than older magnetic designs. The software and firmware must work in unison to provide secure solutions that are increasingly in demand. That scenario is even more difficult when you look at an automotive application. In this session, we detail the secure interface from the application to the media and point out the possible pitfalls along the way.

Presenter: Thom Denholm, Embedded Software Engineer, Tuxera

Developing Software under MISRA and Automotive SPICE (On-Demand)

Date: May 13, 2021 / Time: 7:30pm EST

Dependency on software in the automotive environment is growing, and industry groups are leaning towards automotive process and coding standards to reduce the risk of software failure. Our software team tackled both head on while designing a new file system. This session details some of our findings and recommendations for projects using MISRA C and Automotive SPICE.

Presenter: Thom Denholm, Embedded Software Engineer, Tuxera

Accurate and Safe Positioning in ADAS and AD (On-Demand)

Date: May 13, 2021 / Time: 8:00pm EST

Offerings for assisted and autonomous driving (AD) will increase substantially in the coming decade. They will be dominated by the mass market adoption of advanced assistance features, i.e. AD L2.9, while “eyes off/hands off” solutions will be restricted to specific areas and applications such as car sharing or robot taxis. In this presentation, we will tackle the main AD use cases and requirements and outline how u-blox high-precision lane-level positioning designs will address them. We then touch upon the necessity of safety solutions for ADL3+ and the main challenges associated with implementing them.  

Presenter: Stefania Sesia, Head of Global Application Marketing (GAM), u-blox



16:00 - 21:00 hs GMT+1


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