Data itself has become a commodity, and the mere possession of abundant amounts of data is not enough. But the ability to monetize data effectively (and not merely hoard it) can undoubtedly be a source of competitive advantage in the digital economy. However, the world is changing as fast as the data is growing. No longer do we have the luxury of adding data to a data lake or warehouse , and then perform analytics. We now must enable analytics and response to what the data tells us in real time. You must interact with your clients at the speed of a tweet. Now we need to change our thinking into a microsecond mindset. How do we enable the thinking let alone the capability to initiate in real time?

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Business Intelligence and Analytics
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