Enabling excellence and agility from brand to product lifecycle management
Join this live webinar to learn from our experts about the transformation that is happening in the Consumer Products & Retail industry.
Today’s business environment is starting to give us a glimpse of the way we will work in the future. Dr. Al Zeitoun PgMP, PMI Fellow and Suzanne Kopcha VP Consumer Products & Retail at Siemens Digital Industry Software will be discussing the new trends and the key elements that companies should take in consideration to launch new products and manage their portfolios.
Integrated program and lifecycle management is a revolutionary approach that will enable companies to get more control on their product portfolios, improve project collaboration and launch new product initiatives faster to market.
Benefits include:
- 3x faster project initialization
- 40% less redundant assets created during product development
- 15% reduction of non-value adding efforts during project execution
- 50% increase in product variant capacity in development
Learn from our experts how to transform your organization adapting and orchestrating relevant business processes from brand hierarchy management to product lifecycle management.
Learn more about enabling excellence in Consumer Products & Retail:
Do you know which projects do not meet expectations?
Are your designers aware of what idea is driving the new product development?
Can you penetrate new markets without having to re-create most of your assets?
Dr. Al Zeitoun said, “The clearest signs of programs excellence are exhibited in the consistent achievement of speed to market and relatedness to changing consumers’ needs.”
Read Dr. Al Zeitoun insights in his white paper here.
Meet our experts:

Dr. Al Zeitoun, PgMP
PMI Fellow, Global Innovation Strategist, is an executive who strives to unlock and transform organizations' digital future by offering end to-end support for their business strategy. He held Senior Leadership roles spanning a diverse range of industries across global regions, such as with Booz Allen Hamilton, with a common focus around delivery of world-class solutions and solving customers' pains as industries move to digital. His experiences included serving on PMI’s Global Board of Directors, PM Solutions President, Emirates Nuclear Energy Corporation Executive Director, and International Institute for Learning’s Chief Projects Officer.
Suzanne Kopcha
Suzanne graduated with an MBA from Rensselaer Polytechnic Institute in 1990. She spent 25 years at Procter & Gamble in series of increasingly senior roles in areas such as data analytics, program management, corporate strategy and IT, including leading a multi-functional digital transformation project from design to manufacturing. Today, Suzanne is the Vice President of Consumer Products & Retail Strategy at Siemens Digital Industries Software


12:00 - 13:00 hs GMT+1


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