What is covered: Marketers need to show how their efforts to nurture customer relationships are paying off in real revenue. One of the most important metrics to do this is customer lifetime value (LTV), which also informs strategic decisions for CMOs, CEOs and LOBs. Yet our research shows 50% of marketers track LTV only slightly well or not well at all. How can marketers better define, measure, track and improve LTV? You’ll find out in this webinar hosted by CMO Council featuring thought leaders from leading brands and Deloitte Consulting LLP. You can expect to get the following in our 60-minute webinar and panel discussion: *Key takeaways from new CMO Council research *Insights on defining and formulating LTV specifically for your company and industry *Best practices for identifying and segmenting customers with high potential for revenue

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19:00 - 20:00 hs GMT+1

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CMO Council
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